Jurnal Peurawi: Media Kajian Komunikasi Islam
type: channel
description: E-ISSN: 2598-6031 (online) P-ISSN: 2598-6023 (print) DOI: 10.22373/jp by Crossref URL: https://jurnal.ar-raniry.ac.id/index.php/peurawi/index Jurnal Peurawi is published by Islamic Communication and Broadcasting of Postgraduate School Program in cooperation with Research and Community Service Center (LP2M) of UIN Ar-Raniry Banda Aceh, Aceh, Indonesia. This journal is published twice a year in April and October. The Jurnal Peurawi concentrates on communication research, practice, policy, and theory, bringing to its readers the latest, broadest, and most important findings in the field of communication studies. The Jurnal Peurawi also features a book review section and reports on symposia in the field of communication research. Jurnal Peurawi seeks to contribute to increasing scientific knowledge on Islamic communication and broadcasting, based on open access and combining the science of communication with da'wah. Jurnal Peurawi urges authors to conduct the research that meets both national and international standards, and to publish high-quality work based on this research. Peurawi denotes a person who traces, narrates and interprets information from the prophet to be conveyed to his people. With this symbolic meaning, Peurawi seeks to motivate scholars to publish their research on Islamic communication in the Jurnal Peurawi. The articles published in this journal form an academic attitude that is religious.
publisher: Ar-Raniry State Islamic University, Indonesia
language: en
publication name: Jurnal Peurawi: Media Kajian Komunikasi Islam
issn: 2598-6023
copyright: Authors who publish work with this journal agree to the terms that: All material published by Jurnal Peurawi is protected under International copyright and intellectual property laws. The Jurnal Peurawi is licensed under a CC-BY-SA or an equivalent license as the optimal license for the publication, distribution, use, and reuse of scholarly works. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a CC-BY-SA; Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work with an acknowledgment of the work's authorship and initial publication in this journal (See The Effect of Open Access); and any views expressed in this work are the views of the authors and not of Editorial Board of Jurnal Peurawi. Jurnal Peurawi cannot be held responsible for views, opinions and written statements of authors or researchers published in this journal.
items: Komunikasi Organisasi BKPRMI dalam Menanggulangi Maraknya Tindakan Kriminal di Kecamatan Percut Sei Tuan
items: Komunikasi Politik Pemenangan Pasangan Bobby-Surya Dalam Membentuk Loyalitas Gen Z Pada Pilkada 2024
items: Virtual Da'wah Through Youtube Channel (Communication Strategy Of Koh Dennis Lim’s Content In Building Public Trust)
items: Strategi Komunikasi Konselor Dengan Pecandu Narkoba Dalam Rehabilitasi Rawat Jalan Di Badan Narkotika Nasional Kabupaten (BNNK) Gayo Lues
items: Perempuan dan Media: Representasi Pewarta Pada Rubrik Jurnalisme Warga Harian Serambi Indonesia
items: Indeks Kepuasan Masyarakat Terhadap Kinerja Corporate Communication PT Mifa Bersaudara
items: Penggunaan Bahasa Gaul Generasi Z Perspektif Komunikasi Islam (Studi Pada Mahasiswa UIN Sumatera Utara)
items: The Prophetic Communication In The Book “The Prophet’s Methods Of Correcting People’s Mistakes”
items: Etika Komunikasi Mahasiswa Pada Dosen Di Media Sosial Whatsapp
items: Penggunaan Media Sosial Instagram @mardanialisera dalam Meningkatkan Elektabilitas di Pemilihan Legislatif Tahun 2024
items: Bentuk-Bentuk Interaksi Mahasiswa KPM Dengan Masyarakat Kecamatan Bukit Kabupaten Bener Meriah (Studi Di Desa Serule Kayu Dan Desa Kute Tanyung)
items: Komunikasi Transendental Ruqyah Syar’iyah Sebagai Metode Penyembuhan Alternatif
items: Aktualisasi Manajemen Organisasi Pada Timang News Dalam Mempertahankan Eksistensi Dan Konsistensi
items: Propaganda Buzzer Politik Pada Pemilihan Presiden 2024
items: Penerapan Prinsip Komunikasi Islam Pada Pembinaan Karakter Mahasiswa Baru Universitas Syiah Kuala
items: Fesyen K-Pop Dan Penerapan Syariat Islam Di Aceh
items: Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan (Studi Kasus pada Produk Yakult)
items: Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth
items: Pengaruh Pemberitaan Kekerasan Seksual Pada Platform Instagram Terhadap Siswa Smk Negeri 1 Batang
items: Pola Komunikasi Organisasi (Studi Kangguru Internasional Education Service di Aceh)
items: Feminisme Dalam Pemberitaan Media Online Konde.co (Studi: Analisis Wacana Kritis)
items: Penerapan Komunikasi Antarbudaya Dai dan Daiyah dalam Berdakwah di Aceh
items: Persepsi Dan Respons Mahasiswa Terhadap Berita Hoax Dan Ujaran Kebencian: Tinjauan Berdasarkan Qaulan Sadidan Dan Qaulan Balighan
items: Pendekatan Komunikasi Islam Ayah Dan Anak (Studi Pada Keluarga Di Kecamatan Darussalam Banda Aceh)
items: MEDIA BARU DAN BUDAYA POPULER DI ACEH (Kajian Nilai-Nilai Dakwah Transformatif Dalam Aceh Pop Culture Fest Fest Di Kota Banda Aceh)
items: PERAN KOMUNIKASI LINTAS BUDAYA DALAM MEMBANGUN KEHARMONISAN ANTAR SANTRI (Studi Kasus Pesantren Life Skill Daarun Najaah)
items: ANALISIS KOMUNIKASI PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP PENYAKIT ‘AIN BERDASARKAN PERSPEKTIF ISLAM
items: STRATEGI KOMUNIKASI PENYULUH AGAMA ISLAM DALAM PEMBINAAN MASYARAKAT KOTA LHOKSEUMAWE
items: MENGGAIT GENERASI MILENIAL MELALUI PENERAPAN DAKWAH KULTURAL DALAM MEDIA SOSIAL
items: KOMUNIKASI PERSUASIF PEDAGANG ONLINE TERHADAP PERUBAHAN KEBIASAAN BERBELANJA PADA MASYARAKAT SUMBAWA

Komunikasi Organisasi BKPRMI dalam Menanggulangi Maraknya Tindakan Kriminal di Kecamatan Percut Sei Tuan
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description: Percut Sei Tuan District faces quite significant problems related to crime, especially among the younger generation. The growing phenomenon of crime, such as fights between groups of teenagers, drugs, and other acts of violence, have disturbed the community and disrupted public order. Therefore, this study aims to examine how the organizational communication of the Indonesian Mosque Youth Communication Agency in overcoming the rampant criminal acts in Percut Sei Tuan District. The method used in this study is a descriptive qualitative method, with a case study approach. Data collection in this study includes observation, interviews and documentation. While the data analysis technique refers to the Miles and Huberman model which includes: data reduction, data presentation and drawing conclusions. The results of the study show that the Indonesian Mosque Youth Communication Agency has succeeded in carrying out its role as a facilitator in educating the community of Percut Sei Tuan District about preventing crime. Through various activities, such as religious studies, seminars, short Islamic boarding schools, and celebrations of Islamic holidays, the Indonesian Mosque Youth Communication Agency has succeeded in increasing public awareness about the dangers of crime and the importance of maintaining security together. In addition, the communication strategy used by the Indonesian Mosque Youth Communication Agency, including the use of social media and cooperation with religious figures and local communities. In addition, routine activities held by the Indonesian Mosque Youth Communication Agency, such as interactive religious studies and skills training, play an important role in shaping the character of the younger generation and strengthening the spiritual and social quality of the community, which in turn can reduce the potential for crime in the sub-district. Indicators of the success of the Indonesian Mosque Youth Communication Agency in overcoming the rampant crimi…
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creator: Mansyursyah Mansyursyah
creator: Muktarruddin Muktarruddin
rights: Copyright (c) 2025 Mansyursyah Mansyursyah, Muktarruddin Muktarruddin
date: 2025-06-10
publication date: 2025-06-10
starting page: 119
ending page: 139
doi: 10.22373/jp.v8i1.306557

Komunikasi Politik Pemenangan Pasangan Bobby-Surya Dalam Membentuk Loyalitas Gen Z Pada Pilkada 2024
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description: Pilkada has a very important role in determining the direction and leadership of a region in the modern democratic era. In addition to serving as a formal process for electing leaders, elections are also a venue for influencing and shaping public opinion. In the context of modern democracy, political communication plays an important role in influencing public opinion and building relationships between prospective leaders and voters. This research aims to analyze how the political communication of the winning pair Bobby-Surya in winning the 2024 Pilkada and how the political communication of their winners in shaping Gen Z loyalty in the 2024 Pilkada. The research method used is qualitative with a case study approach, which involves interviews with members of the winning team. The results of the study show that the Bobby-Surya pair implemented an integrated communication strategy, combining conventional and digital approaches. Through the use of social media, engaging content, as well as collaboration with influencers, they managed to attract attention and build active engagement among Gen Z. In addition, value-based campaigns and transparency contributed to the formation of young voters' loyalty.
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creator: Abdi Verdiansyaf
creator: Muhammad Husni Ritonga
rights: Copyright (c) 2025 Abdi Verdiansyaf, Muhammad Husni Ritonga
date: 2025-06-10
publication date: 2025-06-10
starting page: 32
ending page: 46
doi: 10.22373/jp.v8i1.30307

Virtual Da'wah Through Youtube Channel (Communication Strategy Of Koh Dennis Lim’s Content In Building Public Trust)
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description: This study investigates the communication strategies employed by Koh Dennis Lim in his YouTube da’wah activities, focusing on how he builds public trust through digital platforms. Utilizing a qualitative approach, the research analyzes selected videos and viewer feedback to identify effective persuasive techniques. The findings reveal that Koh Dennis employs a combination of ethos, logos, and pathos to engage his audience. His use of historical narratives, personal testimonies, and relatable analogies fosters emotional connections and enhances credibility. The study highlights the importance of moderate positioning and audience inclusivity, demonstrating that effective da’wah can be achieved without confrontation. By creating a welcoming environment for dialogue, Koh Dennis successfully shifts the paradigm of Islamic preaching from a confrontational to a conversational approach. This research contributes to the understanding of modern religious communication, emphasizing the role of digital media in enhancing the reach and impact of religious messages. The implications of these findings suggest that a soft-power model of da’wah is essential in today’s pluralistic society, where empathy and authenticity are crucial for building trust and fostering engagement.
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creator: Altruis Bizurai Chillyness
creator: Luluk Fikri Zuhriyah
rights: Copyright (c) 2025 ALTRUIS BIZURAI CHILLYNESS
date: 2025-06-10
publication date: 2025-06-10
starting page: 1
ending page: 20
doi: 10.22373/jp.v8i1.30149

Strategi Komunikasi Konselor Dengan Pecandu Narkoba Dalam Rehabilitasi Rawat Jalan Di Badan Narkotika Nasional Kabupaten (BNNK) Gayo Lues
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description: Drug abuse is a serious problem in society, especially in Gayo Lues, which not only harms individual users but also has a negative impact on the social environment. The National Narcotics Agency of Gayo Lues Regency (BNNK) is present as an institution that provides Outpatient services for people who are caught in drug abuse. The formulation of the problem in this study is how the communication strategy of counselors with clients in outpatient assistance at the National Narcotics Agency of Gayo Lues Regency. This study uses a qualitative descriptive research type. This study focuses on interpersonal communication strategies. The results of the study revealed that the effectiveness of communication between counselors and drug addicts in outpatient rehabilitation at the National Narcotics Agency of Gayo Lues Regency is influenced by interpersonal communication strategies from a humanistic perspective which include openness, supportive attitudes, positive attitudes, and empathy.
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creator: Ayna Mardhiah
rights: Copyright (c) 2025 Ayna Mardhiah
date: 2025-06-10
publication date: 2025-06-10
starting page: 21
ending page: 31
doi: 10.22373/jp.v8i1.30032

Perempuan dan Media: Representasi Pewarta Pada Rubrik Jurnalisme Warga Harian Serambi Indonesia
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description: This research examines women and media in journalistic activities. One way is to engage in journalistic activities. One way to become a citizen journalist is in the Serambi Indonesia daily. The Serambi Indonesia daily based in Banda Aceh, is a large-circulation local media that has access to citizen journalists through the Citizen Journalism column. This research uses a descriptive qualitative approach. Data collection was carried out by documenting articles written by female journalists. The research results show that female journalists in the Citizen Journalism column write by involving their experiences in an event, with the construction of article writing in accordance with news elements.
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creator: Ulfa Khairina
rights: Copyright (c) 2025 Ulfa Khairina
date: 2025-06-10
publication date: 2025-06-10
starting page: 47
ending page: 64
doi: 10.22373/jp.v8i1.30027

Indeks Kepuasan Masyarakat Terhadap Kinerja Corporate Communication PT Mifa Bersaudara
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description: This research aims to measure the community satisfaction index regarding the performance of corporate communication at PT Mifa Bersaudara in West Aceh. Corporate communication is very important to be planned and executed with a strong concept so that the company's work has a strong impact on the surrounding community. The satisfaction index measurement is conducted quantitatively by distributing questionnaires to the surrounding community. Quantitative data were explored through in-depth interviews with key company stakeholders. The study results show that the community is very satisfied with the company's communication performance. This satisfaction is reinforced by the interview results, where community leaders can communicate directly with company employees, especially in the field of corporate social responsibility (CSR). Likewise, the field officers, the company places one facilitator in each village in the company's first ring to accompany the company's CSR programs at the village community level. On the other hand, it is also important for the company to build a strong work team in the field of corporate communication, especially during a crisis.
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creator: Tengku Kaddhafi
rights: Copyright (c) 2025 Tengku Khaddafi
date: 2025-06-10
publication date: 2025-06-10
starting page: 65
ending page: 79
doi: 10.22373/jp.v8i1.29970

Penggunaan Bahasa Gaul Generasi Z Perspektif Komunikasi Islam (Studi Pada Mahasiswa UIN Sumatera Utara)
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description: The use of slang is a common phenomenon that occurs on campus. According to the perspective of Islamic communication, the use of slang must be in accordance with the principles of Islamic communication, namely qaulan sadida, qaulan baligha, qaulan maysura, qaulan layyina, qaulan karima, and qaulan Ma'rufa. This research aims to analyze the form of slang communication of Generation Z students of the Faculty of Da'wah and Communication of UIN Sumatra Utara in the perspective of Islamic Communication. This research uses a qualitative method with a symbolic interaction approach. Data were collected through observation, interviews, and literature studies. The results showed that there are many forms of slang communication of Generation Z students in the Faculty of Da'wah and Communication of UIN Sumatra Utara and not all of them have negative connotations. Students use slang as a means of self-expression and social interaction, especially in informal situations, in formal communication, they prefer to use formal language. From the perspective of Islamic communication, slang can be incompatible with the principles of Islamic communication if used in the wrong context and place. Slang can also be utilized as a da'wah communication strategy that is more inclusive and easily accepted by Generation Z.
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creator: Cindy Satika Lesmana
creator: Faridah Faridah
rights: Copyright (c) 2025 Cindy Satika Lesmana, Faridah Faridah
date: 2025-06-10
publication date: 2025-06-10
starting page: 97
ending page: 118
doi: 10.22373/jp.v8i1.29854

The Prophetic Communication In The Book “The Prophet’s Methods Of Correcting People’s Mistakes”
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description: This study analyzes the application of prophetic communication as practiced by Prophet Muhammad SAW in correcting mistakes and fostering social harmony, as outlined in the book The Prophet’s Methods of Correcting People’s Mistakes. Employing a qualitative descriptive-analytical approach, the research focuses on understanding the communication strategies used by the Prophet, which are rooted in wisdom, empathy, and situational adaptability. The study systematically reviews the book’s structure, highlighting key principles such as sincerity, contextual awareness, and the importance of preserving individual dignity when addressing errors. Methods identified include direct correction, gentle guidance, and indirect approaches, all tailored to the character and context of the individual involved. The findings show that these prophetic methods remain highly relevant for addressing challenges in modern contexts, particularly in education, leadership, and social relationships. The study also discusses the strengths and limitations of the book, noting its practical guidance and universal relevance, while suggesting further exploration of its application in contemporary settings. Overall, this research provides a conceptual framework for implementing prophetic communication principles, offering valuable insights for educators, leaders, and the wider community in promoting harmonious and effective social interactions.
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creator: May Putri Wulandari
creator: Nurul Hikmatur Romdoni
creator: Ramadhan Safrudin
creator: Muhammad Hafidz Khusnadi
rights: Copyright (c) 2025 May Putri Wulandari, Nurul Hikmatur romdoni
date: 2025-06-10
publication date: 2025-06-10
starting page: 80
ending page: 96
doi: 10.22373/jp.v8i1.28730

Etika Komunikasi Mahasiswa Pada Dosen Di Media Sosial Whatsapp
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description: The study aims to provide an understanding of students about the importance of communication ethics in WhatsApp towards lecturers within the scope of the lecture room, looking deeper into the rules that students need to understand regarding the ethics of communicating with lecturers on WhatsApp. This research uses descriptive qualitative research methods, with a case study. The theory used in the article uses the theory of politeness strategy. Results showed that the rapid development of information brought changes in the form of communication between students and lecturers. The development makes every form of system that occurs in the world of lectures change, especially in contacting lecturers, formerly directly, now online. however, students often do not understand the ethics of communicating with lecturers on WhatsApp, so it needs to be emphasized and underlined by students within the scope of lectures. 7 basic ethics are important for students to understand in contacting lecturers on WhatsApp for the benefit of lectures, namely: 1) The right time, 2) Opening and closing greetings, 3) Apologize first, 4) Introduce yourself, 5) Using formal language 6) Follow the rarities, and 7) Rules that can be understood in the ethics of communicating with lecturers through WhatsApp media.
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creator: Reynaldi Reynaldi
creator: Das'ad Latif
creator: Kamaluddin Tajibu
rights: Copyright (c) 2024 reynaldi Reynaldi, Das'ad Latif, Das'ad Latif, kamaluddin Tajibu, kamaluddin Tajibu
date: 2024-10-11
publication date: 2024-10-11
starting page: 131
ending page: 154
doi: 10.22373/jp.v7i2.25980

Penggunaan Media Sosial Instagram @mardanialisera dalam Meningkatkan Elektabilitas di Pemilihan Legislatif Tahun 2024
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description: This study aims to evaluate how the management of Mardani Ali Sera’s Instagram account @Mardanialisera towards increasing positive netizen comments in the 2024 legislative elections. The method used in this research is a qualitative approach with a case study design. Data were collected through direct observation, interviews, and analysis of the types and frequencies of posted content, as well as the interactions between the account and its followers. The results show that the Instagram usage strategy has a significant impact on Mardani Ali Sera's electability. The strategy includes, first, building a consistent content flow with the 3A principles (Safe, Fun, Cool) and raising criticism that fosters public discussion. Second, utilizing Instagram features such as Reels, Live, Comment, Like, Direct Message, and Share to effectively convey political messages. Additionally, the use of ads and promotions strengthens interactions with Generation Z, the main consumers of internet technology. Third, Instagram allows Mardani Ali Sera to build a unique news pattern, following the "bad news is good news" principle, and to collaborate with communities to enhance public trust.
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creator: Maryam Maryam
creator: Muh. Ruslan Ramli
rights: Copyright (c) 2024 Maryam Maryam, Muh. Ruslan Ramli
date: 2024-10-01
publication date: 2024-10-01
starting page: 85
ending page: 108
doi: 10.22373/jp.v7i2.25505

Bentuk-Bentuk Interaksi Mahasiswa KPM Dengan Masyarakat Kecamatan Bukit Kabupaten Bener Meriah (Studi Di Desa Serule Kayu Dan Desa Kute Tanyung)
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description: The main problem of this research is based on the phenomenon of students' inability to interact with people outside of campus, so that they are often viewed cynically by societies. The location of the research is in Serule Kayu and Kute Tanyung villages, Kecamatan Bukit Kabupaten Bener Meriah, which are the two villages where KPM UIN Ar-Raniry students be placed in 2024. The data collection process was carried out through indepth interviews, Small Group Discussions with students, observation and documentation studies . The research results show that interaction is a common action that everyone always carries out in their lives, both individually and in groups. The students who are taking the subject of Kuliah Pengabdian Kepada Masyarakat (KPM), their ability to interact with the community is very important in order to successfully carry out their work program well. The ability to interact will influence the success of KPM. The success of KPM students in Bukit District is influenced by 3 forms of interaction namely symbolic interaction, investigative interaction and pedagogical interaction. These three forms of interaction have been able to build effective collaboration with the community so that they can implement various programs that have been previously designed.
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creator: Juhari Juhari
creator: Yusran Nasir
rights: Copyright (c) 2024 Juhari Juhari
date: 2024-08-15
publication date: 2024-08-15
starting page: 1
ending page: 18
doi: 10.22373/jp.v7i2.25598

Komunikasi Transendental Ruqyah Syar’iyah Sebagai Metode Penyembuhan Alternatif
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description: This research aims to get a bright spot of the Ruqyah Syar’iyah practice method which has been widely chosen as an alternative treatment method. This study uses a qualitative descriptive approach with the literature review method as the main foothold in data collection. The results of the study show that ruqyah syar’iyah includes transcendental communication, namely communication built by a servant with his God. In this communication, there are all the basic elements of communication. The source of communication or communicators consists of God and humans. The message is in the form of Allah's verses through the Qur'an and prayers, dhikr that people convey to Allah and the channel is the Qur'an. The recipient or communicator is basically the same as the source or communicator. The expected effect and feedback in this transcendental communication is the fulfillment of the servant's prayer, inner peace. Ruqyah Syariyah as an alternative medicine method is a practice that is recommended in Islam. The treatment of the ruqyah method can be practiced on all kinds of diseases, both physical, mental and jinn and magic disorders. The guidelines for reading the verses of the Quran and prayers and dhikr that can be applied refer to the verses that have been read by the Prophet contained in the Hadith. In essence, the healing obtained by the ruqyah sharia method is inseparable from the belief in Allah as the supreme source of healing.
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creator: Eka Sari Yanti
creator: Kusmawati Hatta
rights: Copyright (c) 2024 Eka Sari Yanti, Kusmawati Hatta Hatta
date: 2024-10-16
publication date: 2024-10-16
starting page: 155
ending page: 172
doi: 10.22373/jp.v7i2.24463

Aktualisasi Manajemen Organisasi Pada Timang News Dalam Mempertahankan Eksistensi Dan Konsistensi
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description: UKM Timang News in 2023 is stagnant in all its lines. From the results of initial observations, it was found that management was not working well, so this became the author's attention, highlighting the real root of the problem. To achieve this goal, the author uses Terry's POAC theory with descriptive qualitative methods. The results showed that the management of UKM Timang News for the 2021-2022 period was still not optimal, which also had an impact on Timang News’ inability to maintain its existence and consistency. This can be seen from the lack of comprehensive organizational management. At the planning stage, Timang News has implemented it very well by arranging careful planning such as determining the time and number of news publications each week. Likewise, at the organizing stage, Timang has arranged and divided the fields, members and tasks of each member well. However, big obstacles were encountered when the program entered the actuating and controlling stages, all activities became stagnant and irregular. After conducting research, it was found that the factors were that many administrators were busy with their respective end-of-course activities, members did not have strong work motivation because members were recruited through appointment rather than selection, lack of loyalty and responsibility, and others. UKM Timang News should be useful in its existence in the campus environment in encouraging students' intellectual and critical thinking so it would be a shame if its existence could not continue.
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creator: Agus Salim
creator: Al Zuhri
rights: Copyright (c) 2024 Agus Salim, Al Zuhri
date: 2024-10-10
publication date: 2024-10-10
starting page: 109
ending page: 130
doi: 10.22373/jp.v7i2.26188

Propaganda Buzzer Politik Pada Pemilihan Presiden 2024
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description: This research aims to identify how buzzer propaganda is used to manipulate public opinion and create a political image favorable to certain presidential candidates, as well as its impact on political ethics and social dynamics. This research uses a qualitative approach with a constructivist paradigm to explore the activities of political buzzers on social media. The methods used include in-depth interviews with expert informants, and literature studies. Data was analyzed using to identify patterns, themes, and persuasive techniques used by buzzers in shaping public opinion. The results showed that propaganda and imagery became the key to success in the presidential election campaign, with buzzers playing a central role in framing the media to support candidate pairs. The transformation of the buzzer function from a business tool to a political tool has a major impact on social and political dynamics, often through the spread of slander and issues that trigger social tensions.
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creator: Muhamad Husein
rights: Copyright (c) 2024 Muhamad Husein
date: 2024-10-01
publication date: 2024-10-01
starting page: 37
ending page: 60
doi: 10.22373/jp.v7i2.25617

Penerapan Prinsip Komunikasi Islam Pada Pembinaan Karakter Mahasiswa Baru Universitas Syiah Kuala
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description: Syiah Kuala University (USK) has developed more widely and intensively the character building-oriented program, one of which is the inauguration of the Character Development Course (MKPK). As an Islamic-based student development program, the teaching process of MKPK by the mentors of UP3AI USK must be guided by the Islamic communication principles as described in the Quran and Hadith. However, the mentors did not fully implement the Islamic communication principles. This study aims to describe the Islamic communication method and analyze the applications of Islamic communication principles in the Character Development program. The theory used in this study is Aristotle’s rhetoric theory. This type of study is descriptive qualitative using interviews and documentation as the data collection method. The informants in this study are five mentors of UP3AI and one mentor coach. The results of this study indicate that the application of Islamic communication principles by mentors in the Character Development program has been going well, but still not optimal.
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creator: Rahmat Saleh
creator: Mawaddatul Husna
creator: Zakirah Azman
rights: Copyright (c) 2024 Rahmat Saleh, Mawaddatul Husna, Zakirah Azman
date: 2024-10-01
publication date: 2024-10-01
starting page: 61
ending page: 84
doi: 10.22373/jp.v7i2.23876

Fesyen K-Pop Dan Penerapan Syariat Islam Di Aceh
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description: This research examines the fashion perspectives of K-Pop fans on lifestyle in the USK student environment. Globalization and K-Pop consolidate each other to give birth to new symbols in the fashion world as a form of self-existence, but experience inconsistencies in the application of Islamic law in Aceh. The research method uses a descriptive qualitative approach through the implementation of modeling theory (attention, retention, reproduction, and motivation) with data collection techniques by interview, observation, and documentation of six K-Pop fan informants. The results showed that the perception of fashion materialized through the activity of consuming K-Pop content (Attention) has the effect of following K-Fashion as an inspiration for fashion dressing (Retention) with innovation and creativity considered to give the impression of simple, cute uniqueness, funny, and not experiencing changes in the fashion cycle so that it is comfortable to use in everyday life even in tropical climates (Reproduction) in the end forming self-existence as a K-Pop fan (Motivation). However, in the application of Islamic fashion, not all K-Fashion is an inspiration to follow. So, it must be acceptability in accordance with the provisions of Islamic teachings in creating K-Fashion using hijab and covering the aurat.
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creator: Ghufran Aufar Farabi
creator: Hamdani M Syam
rights: Copyright (c) 2024 Ghufran Aufar Farabi, Hamdani M Syam
date: 2024-10-01
publication date: 2024-10-01
starting page: 19
ending page: 36
doi: 10.22373/jp.v7i2.24894

Peran Branding Image dalam Mempertahankan Loyalitas Pelanggan (Studi Kasus pada Produk Yakult)
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description: This research was conducted to find out the role of branding image played by Yakult products to maintain customer loyalty. The method used in this research is descriptive qualitative. The data collection technique in this research is by conducting interviews with people who consume Yakult products. The data analysis technique in this research uses data presentation techniques and drawing conclusions to determine the results of this research. The results of this research are that branding image plays an important role in maintaining customer loyalty. Brand image is very important in influencing consumer decisions. Effective packaging and good product quality can help maintain the brand image of Yakult and this can maintain customer loyalty to continue choosing Yakult as a health drink. It is hoped that the results of this research can contribute to Public Relations courses and have practical implications in better understanding the role of branding image in maintaining customer loyalty.
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creator: Nurhanifah Nurhanifah
creator: Abdi Verdiansyaf
creator: Cindy Satika Lesmana
creator: Elvira Zahra
creator: Muhammad Raditia Handika
creator: Syahraini Puspa Daulay
rights: Copyright (c) 2024 Cindy Satika Lesmana
date: 2024-05-30
publication date: 2024-05-30
starting page: 115
ending page: 128
doi: 10.22373/jp.v7i1.23623

Pengaruh Kualitas Pelayanan Publik Dan Citra Institusi Terhadap Kepuasan Mahasiswa Ilmu Komunikasi Uin Sumatera Utara Yang Berdampak Pada Word Of Mouth
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description: This research aims to examine the influence of public service quality and institutional image on student satisfaction, as well as its impact on student word of mouth at UIN North Sumatra. We used probability sampling techniques with proportional stratified random sampling, with 80 respondents. Data analysis was carried out using path analysis. The research results show that service quality has a positive effect on student satisfaction. Likewise, a strong institutional image also increases student satisfaction. In addition, an indirect influence was found between service quality and institutional image on student satisfaction through institutional image and service quality respectively. There is also a simultaneous influence between service quality and institutional image on student satisfaction. The better the quality of service and image of the institution, the higher student satisfaction. Student satisfaction has a positive impact on word of mouth. The implications of this research suggest improvements in service quality and institutional image to increase student satisfaction. This is important to increase marketing through word of mouth as an effective communication and marketing medium in facing increasingly fierce higher education competition.
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creator: Afwan Syahril Manurung
creator: Syafruddin Pohan
rights: Copyright (c) 2024 Afwan Syahril Manurung, Syafruddin Pohan
date: 2024-05-31
publication date: 2024-05-31
starting page: 129
ending page: 146
doi: 10.22373/jp.v7i1.20603

Pengaruh Pemberitaan Kekerasan Seksual Pada Platform Instagram Terhadap Siswa Smk Negeri 1 Batang
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description: Currently, the Indonesian government is focusing on using social media, especially Instagram, to fulfill their information needs; almost all local governments in Indonesia use social media to communicate with the public. This is followed by an increase in internet and social media usage in Indonesia. The researcher used quantitative research methodology by distributing questionnaires to respondents through the Counseling Guidance Teacher which was then distributed to students at SMK Negeri 1 Batang. The data analysis techniques used in this research are descriptive analysis, t hypothesis test, simple linear regression analysis and coefficient of determination. The results of the study based on the t hypothesis test, simple linear regression analysis, the coefficient of determination, provide results that the variable use of social media (X) has a significant negative effect on the mental variable of children (Y).
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creator: M. Kholis Dwi Saputro
rights: Copyright (c) 2024 M. Kholis Dwi Saputro
date: 2024-05-30
publication date: 2024-05-30
starting page: 97
ending page: 114
doi: 10.22373/jp.v7i1.21191

Pola Komunikasi Organisasi (Studi Kangguru Internasional Education Service di Aceh)
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description: Organizational communication patterns are a system of sending messages from communicators to communicants with the aim of changing behavior, attitudes and opinions. This research aims to look further at the organizational communication patterns carried out by KIES Aceh. This research use desciptive qualitative approach. The data used in this research is primary data collected from the field through observation and in-depth interviews. Method. The number of informants used as primary data sources in this research consisted of 4 people: Director, Deputy Director, Treasurer, and Teacher. The research results show that there are 3 organizational communication patterns used by KIES, namely: formal communication patterns, informal communication patterns and socialization mechanism communication patterns. Where these three communication patterns work well at KIES.
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creator: Arifa Qanitah
rights: Copyright (c) 2024 Arifa Qanitah
date: 2024-05-19
publication date: 2024-05-19
starting page: 81
ending page: 96
doi: 10.22373/jp.v7i1.21347

Feminisme Dalam Pemberitaan Media Online Konde.co (Studi: Analisis Wacana Kritis)
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description: The mass media and online portray women unequally in their current coverage, with efforts to normalize discrimination against women. This paper aims to describe feminism toward Critical Discourse Analysis (AWK) in Konde.co online media. The method used in this paper is the descriptive-qualitative method, which involves obtaining data through observation and documentation. The results of this paper show that the news on Konde.co's online media contains feminist discourse. Konde.co takes sides with women in accordance with the ideology of the media, which refers to the feminist movement. Reporting on Konde.co's online media always raises issues related to defending women in writing its news. Konde.co, which has a direct alliance with women, also provides advocacy for women who are oppressed and subordinated by society. Even though the position of women is placed as an object, the Konde.co media still prioritizes it and does not corner it in the news text. Therefore, konde.co, which has feminist characteristics as a differentiator from other media, must be able to maintain the existence and consistency of its media ideology in order to provide a balanced education to the public.
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creator: Nisa Afifah
creator: Akhmad Rifa'i
rights: Copyright (c) 2024 Nisa Afifah, Akhmad Rifa'i
date: 2024-05-18
publication date: 2024-05-18
starting page: 55
ending page: 80
doi: 10.22373/jp.v7i1.19235

Penerapan Komunikasi Antarbudaya Dai dan Daiyah dalam Berdakwah di Aceh
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description: Intercultural communication cannot be avoided in communication process, including in da’wah. Dai (man preacher) and daiyah (woman preacher), whether they realize it or not, have practiced intercultural communication in their da'wah activities. There are important parts in intercultural communication that can cause success or failure in delivering da'wah. One important part is that dai and daiyah recognize their mad'u culture. Unfortunately, we still find dai and daiyah who have not implemented intercultural communication by taking into account mad'u's cultural differences when preaching, causing mad'u to be less enthusiastic and even no longer willing to attend da'wah studies. To explore this phenomenon in depth, researchers used qualitative methods. This method explores in depth the dai and daiyah who have not implemented intercultural communication optimally in their preaching practices. In an effort to obtain information related to this, the researcher interviewed mad'u in depth, who is a young intellectual who often participates in religious studies, both on campus, outside campus and at the mosque. The results of data mining from informants found that we still found, 1) dai and daiyah who preach by equating or assuming that every mad'u is the same without realizing that the mad'u present come from diverse cultures, 2) dai and daiyah who stereotype to their mad'u, 3) dai and daiyah who are less sensitive and misinterpret mad'u's nonverbal messages, 4) dai and daiyah who are less able to adjust their language when preaching, 5) dai and daiyah who negatively assess the differences between themselves and mad 'u.
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creator: Ade Irma
rights: Copyright (c) 2024 Ade Irma
date: 2024-04-30
publication date: 2024-04-30
starting page: 37
ending page: 54
doi: 10.22373/jp.v7i1.22896

Persepsi Dan Respons Mahasiswa Terhadap Berita Hoax Dan Ujaran Kebencian: Tinjauan Berdasarkan Qaulan Sadidan Dan Qaulan Balighan
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description: This research examines students' perceptions and responses to hoax news and hate speech. With the development of technology and social media today, the opportunity to spread hoax news is getting bigger. People who lack digital literacy will be very easily exposed to fake news. The research method used a quantitative method by conducting a survey of 40 students of the Islamic Communication and Broadcasting Study Program, Faculty of Da'wah and Communication, UIN Ar-Raniry. The research results show that students very often encounter fake news or hoaxes on social media, but sometimes they don't know how to differentiate between them. The most news about hoaxes is political news. While hate speech is very often experienced by students, students believe that hate speech can create divisions between individuals. The step they took was to report several cases of hate speech. Cases of hoax news and hate speech can be resolved by understanding more deeply the principles of Islamic communication, namely Qaulan Sadidan and Qaulan Balighan. Of course, there is a need for digital da'wah in strengthening the principles of Islamic communication.
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creator: Syahril Furqany
creator: Abdullah Abdullah
rights: Copyright (c) 2024 Syahril Furqany
date: 2024-04-30
publication date: 2024-04-30
starting page: 1
ending page: 20
doi: 10.22373/jp.v7i1.22005

Pendekatan Komunikasi Islam Ayah Dan Anak (Studi Pada Keluarga Di Kecamatan Darussalam Banda Aceh)
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description: The purpose of this study is to look at the role of fathers in leading or building a family. Fathers have great duties and functions not only to earn a living but also as protectors, role models, educators. This understanding does not seem to be fully fulfilled by most people. Indonesia adheres to a patriarchal system, thus seeing the father's role as only earning a living for his family. As a result, the father's role becomes partial and creates an imbalance in forming a family. Many children lose a father figure physically and psychologically, making children look for happiness, story friends other than their family. By building Islamic communication, it is hoped that the father's presence can be felt by children and families. The research method used is descriptive analytical method with qualitative approach. The data collection method is by conducting interviews with a number of fathers who live in Darussalam District, Banda Aceh. The results showed that to form a harmonious family, knowledge and religious knowledge are needed by applying Islamic communication principles such as qaulan karima, qaulan baligha, qaulan maysura, qaula sadida, qaulan layyina, qaulan ma'rufa. And it must be balanced by maximising the role of the father to be a family economic supporter (economic provider), providing time for the family (friend and playmate), providing a sense of comfort (caraviger and protector).
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creator: Ibnu Sa'dan
rights: Copyright (c) 2024 Ibnu Sa'dan
date: 2024-04-30
publication date: 2024-04-30
starting page: 21
ending page: 36
doi: 10.22373/jp.v7i1.21941

MEDIA BARU DAN BUDAYA POPULER DI ACEH (Kajian Nilai-Nilai Dakwah Transformatif Dalam Aceh Pop Culture Fest Fest Di Kota Banda Aceh)
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description: This research is a mini-qualitative research that aims to synthesize the transformative da'wah values that exist in the Aceh Pop Culture Fest which is being held in Banda Aceh at 18 to 20 March 2023, the Aceh Culture and Tourism Office. Research data were obtained from 2 sources, namely: the Aceh Culture and Tourism Office website which contains activity information about the Aceh Pop Culture Fest Fest and video recordings of the festival during the activity. The results of the study show that the Aceh Pop Culture Fest Fest is a cultural accompaniment carried out among the younger generation. This activity contains transformative da'wah values because it is oriented towards empowering people from bad to good conditions, from weak to strong conditions, so they can be competent in a global world.
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creator: Syukri Syamaun
creator: Syukur Kholil
rights: Copyright (c) 2023 Syukri Syamaun
date: 2023-10-31
publication date: 2023-10-31
starting page: 1
ending page: 20
doi: 10.22373/jp.v6i2.20246

PERAN KOMUNIKASI LINTAS BUDAYA DALAM MEMBANGUN KEHARMONISAN ANTAR SANTRI (Studi Kasus Pesantren Life Skill Daarun Najaah)
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description: This study aims to explain the role of cross-cultural communication in building harmony between students. This study uses a qualitative phenomenological approach. Data collection techniques by means of interviews and field observations. The informants are students of the Daarun Najaah Lift Skill Islamic Boarding School who are ethnically outside Java. The number of informants consisted of 5 students of Sumatran and Sulawesi ethnicity. The results of this study have three results, namely in building harmony requires learning language and culture, adaptation or self-adjustment, and understanding the meaning of verbal and non-verbal symbols. Learning language and culture is the key to producing effective or harmonious communication relationships. With the same language when communicating, the interaction will be successful. Adaptation or self-adjustment is the initial stage of the individual to try to create new strategies in interacting in a new environment. Then understanding the meaning of verbal and non-verbal is the next way to simplify and reduce barriers to communication.
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creator: Heru Sofyan
rights: Copyright (c) 2023 Heru Sofyan
date: 2023-10-31
publication date: 2023-10-31
starting page: 127
ending page: 138
doi: 10.22373/jp.v6i2.18573

ANALISIS KOMUNIKASI PENGGUNAAN MEDIA SOSIAL INSTAGRAM TERHADAP PENYAKIT ‘AIN BERDASARKAN PERSPEKTIF ISLAM
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description: The ability of Instagram users to post pictures or videos of their daily lives on social media platforms can lead to various reactions and interpretations from the general public, one of which causes 'ain' disease or diseases that come from views accompanied by excessive jealousy and amazement. The purpose of this study was to analyze the relationship between social media Instagram and 'ain' disease based on an Islamic perspective. Quantitative technique with descriptive approach is used in this research. Data were collected using a questionnaire as part of the survey. Data analysis was carried out by comparing survey findings with the literature. The results showed that most of the respondents felt happy and enthusiastic when their Instagram followers responded to the photos and videos they shared. In addition, respondents know about 'ain even though they have never experienced symptoms of 'ain disease. The conclusion of the study shows that the use of Instagram social media opens the opportunity to be exposed to the disease 'ain due to a sense of pride, arrogance, envy, and a sense of amazement without being accompanied by words of blessing.
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creator: Astri Dwi Andriani
rights: Copyright (c) 2023 Astri Dwi Andriani
date: 2023-10-31
publication date: 2023-10-31
starting page: 107
ending page: 126
doi: 10.22373/jp.v6i2.17114

STRATEGI KOMUNIKASI PENYULUH AGAMA ISLAM DALAM PEMBINAAN MASYARAKAT KOTA LHOKSEUMAWE
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description: This research is entitled "Communication Strategy of Islamic Religious Counselors in Community Religious Development in Lhokseumawe City". This title is interesting to study because of the intensive counselling activities by Islamic religious instructors today who are placed in District Religious Affairs offices throughout Indonesia. The existence of extension workers seems to only carry out work obligations but has not touched the realm of mediation in forming a sakinah mawaddah warahmah household. Using descriptive qualitative research, by selecting a number of resource persons from among the extension workers themselves who are considered capable of answering all problem formulations, both through oral interviews, attitudes and behaviours from among informants and selected research subjects. Data collection by interview, observation and documentation. From the results of research conducted by the author during this time for three months in the city of Lhokseumawe, shows that, communication strategies through cultural and historical approaches, social, legal. Opportunities and challenges faced due to religion economic problems, education and the low mindset of the people of Lhokseumawe.
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creator: Muhajir Muhda
rights: Copyright (c) 2023 Muhajir Muhda
date: 2023-10-31
publication date: 2023-10-31
starting page: 91
ending page: 106
doi: 10.22373/jp.v6i2.18266

MENGGAIT GENERASI MILENIAL MELALUI PENERAPAN DAKWAH KULTURAL DALAM MEDIA SOSIAL
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description: The millennial generation is a generation that can be said to be very familiar with the technology that is developing at this time, of course in this case millennials are included in a special category, seeing from the habits that have coexisted with social media, it has become a culture when viewed from its characteristics, then da'wah cannot run just slack, it needs a special strategy to attract this generation, by using interpretive qualitative methods, the author tries to interact through context, and look for written sources, with the results of cultural da'wah is one of the effective strategies for the Islamization of the Earth, identification of da'wah objects through their characteristics encouraging preachers to flex their da'wah according to the medium while paying attention to the lines of da'wah, by using social media to post interesting content by paying attention to images, duration and also the choice of material, to be a powerful strategy, accompanied by informative and solid and clear points, use of light language are also a consideration, such as several preachers who are popular among millennials, Husein Basyaiban, Ustad Hanan Attaki and also Ning Umi Laila, for example.
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creator: Nur Halimatus
creator: Abdul Muhid
rights: Copyright (c) 2023 Nur Halimatus
date: 2023-10-31
publication date: 2023-10-31
starting page: 71
ending page: 90
doi: 10.22373/jp.v6i2.19169

KOMUNIKASI PERSUASIF PEDAGANG ONLINE TERHADAP PERUBAHAN KEBIASAAN BERBELANJA PADA MASYARAKAT SUMBAWA
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description: The research aims to understand the persuasive communication used by online traders as the cause of changing online shopping habits. This research uses a qualitative descriptive research approach. Data collection techniques using interviews, observations and documentation. Information is determined based on purposive sampling techniques. Case studies in the study include online shop DS Kuline, Yumna Official, and HUG Florist & Furniture Store. The results of the research showed that online salespeople's communication process using the persuasive communication strategy they implemented can influence prospective buyers to conduct online transactions, according to the Computer Mediated Communication (CMC) Theory, which contains six dimensions: accessibility (range), speed (information speed), amount (information quantity), cognitive effectiveness (effectiveness), relevance (information suitability), and motivating dimensions. The theory of Computer Mediated Communication (CMC) is quite effective in influencing consumers in online transactions.
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creator: Eka Khusnul Amalia
creator: Ofi Hidayat
rights: Copyright (c) 2023 Eka Khusnul Amalia
date: 2023-10-31
publication date: 2023-10-31
starting page: 39
ending page: 56
doi: 10.22373/jp.v6i2.19067